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A.i.d.a Defined

A guide to creating copy for a direct mail campaign. The letters stand for Get Attention, Arouse Interest, Stimulate Desire, Ask for Action.

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Sat Jun 28

  • Aida (Marketing) - Wikipedia: AIDA è un acronimo utilizzato nel marketing per descrivere le quattro situazioni o eventi che si verificano durante la vendita di un prodotto o di un servizio, e che rendono efficace la comunicazione attorno a tale prodotto.

Mon Dec 10

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