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Direct Marketing Terms by Name
Below you will find Direct Marketing Terms by Name. For your convenience the list is provided in alphabetical order.
- 501(c)(3) Charitable Organizations
- 501(c)(4) Charitable Organizations
- A.i.d.a
- Above The Line
- Access Time
- Acd
- Action Devices
- Actives
- Alphanumeric
- Alternate Delivery
- Alternate Media
- Area Bundles
- Assigned Mailing Dates
- Automatic Call Director (Acd)
- Automation-Compatible Mail
- Average Contribution
- Average Order Value
- AVO (average Order Value)
- Back Test
- Back-end
- Bad Pay
- Bangtail Envelope
- Bar Code
- Batched Job
- Batching
- Below The Line
- Bill Enclosure
- Bingo Card
- Bounce Back
- Bpi
- Brc
- Bre
- Break-even
- Brp
- Bulk Mail
- Bulk Mail Center (BMC)
- Burst
- Business List
- Business Mail Entry Unit (BMEU)
- Business-to-Business Marketing
- Byte
- Bytes Per Inch (Bpi)
- C.p.i
- C.p.m
- C.p.o
- C.t.o
- C/A
- Caging
- Call Center
- Card Deck
- Carrier Route Presort Mail
- Cash Buyer
- Cash Rider
- Catalogue
- Cell(S)
- Cheshire Labels
- Circulars
- Cleansing
- Click-and-Mortar
- Clickstream
- Co-op Database
- Co-op Mailing
- Codecutter/Chiphead
- Coding
- Coding Accuracy Support System (CASS)
- Collate
- Color Proofing
- Commission
- Compile
- Compiled List
- Completed Calls
- Computer Personalisation
- Computer Record
- Computer Service Bureau
- Computer Service Bureaus
- Consolidator
- Consumer
- Consumer List
- Continuation
- Continuity Program
- Continuous Form
- Continuous Stationary
- Contribution
- Controlled Circulation
- Cookies
- Cooperative Advertising
- Cooperative Advertising (Co-Op)
- Cooperative Broker
- Cooperative Manager
- Cooperative Owner
- Copy
- Cost Per Inquiry (C.p.i)
- Cost Per Order (C.p.o)
- Cost Per Thousand (C.p.m)
- Cost To Raise A Donor
- Coupon
- Coupon Clipper
- Coupons
- CPO
- Currency Exchange
- Custom Publisher
- Customer Relationship Management (CRM)
- Data
- Data Entry
- Data Entry Standard
- Data Overlays
- Data Protection Directive
- Database
- Datacard
- De-duplication
- Dead Mail
- Default Salutation
- Delinquent
- Delivery Date
- Delivery Guarantee
- Delivery Sequence File
- Delivery Sequence File (DSF)
- Demographics
- Digital Color Proofing
- Direct Bags
- Direct Bundles
- Direct Entry/Injection
- Direct Mail
- Direct Mail Advertising
- Direct Marketing
- Direct Response Advertising
- Direct Selling Expenses
- DMA MPS
- DMA TPS
- Donor List
- Donor Renewal Programs
- Dot Whack
- DRTV
- Dummy
- Dupe
- Ebcdic
- Enhancement
- Euro
- Exchange
- Expire
- File Maintenance
- Fixed Field
- Flash
- Flip-card
- Floating Variable
- Format
- Free- Standing Insert
- Free-Standing Insert (FSI)
- Freepost
- Frequency
- Friend-of-a-friend
- Front-end
- Fulfillment
- Fulfilment
- Geocoding
- Geographics
- Gif
- Gimmick
- GLB
- Guarantee
- Hard Bounce
- HIPAA
- Hotline Names
- House File
- House File Mailings
- House List
- Housefile
- HTML
- Hyperlink
- Image Manipulation
- Imagesetter
- Inbound Telemarketing
- Incompleted Calls
- Indicia
- Influencer
- Ink Jet Printing
- Inkjet
- Inquiry
- Insert
- Installment Buyer
- Integrated Marketing
- Inter-list Duplicate
- Interactive Voice Response
- International Priority Airmail (IPA)
- International Surface Airlift (ISAL)
- Internet
- ISP
- JPeg
- Key Code (Key)
- Keyline
- Labels
- Laser Personalisation
- Laser Printing
- Lettershop
- Lettershop/Mailhouse
- Lifetime Value
- Lift Letter
- List
- List Broker
- List Buyer
- List Cleaning
- List Compiler
- List Exchange
- List Maintenance
- List Manager
- List Owner
- List Rental
- List Royalty
- List Sample
- List Selection
- List Services Data Overlays
- List Source
- List Test
- List User
- Long-Term Value
- Loyalty Program
- Magnetic Tape
- Mail Date
- Mail Monitoring
- Mail Order Buyer
- Mail Preference Scheme (Mps)
- Mail Preference Service (DMA MPS)
- Mailer
- Mailing Machine/Inserter
- Mailsort
- Mainstream
- Margin
- Master File
- Master Mailer
- Match
- Match Code
- Match Fill
- Match Mail
- Matte Finish
- Media
- Merge-purge
- Merge/Purge
- Micr
- Monetary Value
- Monthly Giving Clubs
- Multiple Regression
- Name Acquisition
- National Change Of Address (NCOA)
- Negative Option
- Nesting
- Net Name Arrangement
- Net Names
- Network
- Nixies
- No-pay
- Non-Contributor File
- Nsp
- Nth Name
- Ocr (Optical Character Recognition)
- Offer
- Offset Printing
- One-time Buyer
- One-time Use Of A List
- Opt-In
- Opt-Out
- Order Card
- Order Form
- Outbound
- Outbound Telemarketing
- Outsourcing
- P.i.
- P.p
- P.s.m
- P3P
- Package Insert
- Package Inserts
- Package Test
- Paid Cancel
- Paid Circulation
- Paid During Service
- Paid Subscription
- Parse
- Peel-off Label
- Penetration
- Per Interaction (P.i.)
- Personalisation
- Personalization
- Phone List
- Piggy-back
- PII
- PLANET Code
- Pledge Programs
- Poly Bag
- Poly-bag / Poly-wrap / Plastic Wrap
- Pop-Unders
- Pop-up
- Pop-Ups
- Positive Option
- Post Card
- Postage-Paid Reply Service
- Pre-Press Services
- Pre-print
- Predictive Dialing
- Premium
- Premium Buyer
- Presorted Mail
- Presstream
- Priority Paid
- Prospect
- Prospecting
- Protected Mailing Period
- Psychographics
- Purge
- Random Access
- Recency
- Reformatting
- Regeneration
- Relational Database
- Remail
- Renewal
- Repeat Buyer
- Response Booster
- Response Booster (or Involvement Technique)
- Response List
- Response Rate
- Return Envelopes
- Returns
- RFM (Recency, Frequency And Monetary Value)
- Rfmr
- Rollout
- Royalties
- Run Of Paper (R.o.p)
- Running Charge
- Safe Harbor
- Sample Buyer
- Sample Package
- Scanning
- Sectional Center Facility (SCF)
- Seed
- Seeding
- Selection Criteria
- Selective Binding
- Self-mailer
- Sequential Processing
- Service Bureaus
- Sheet-fed Forms
- Sheet-Fed Press
- Shopping Cart
- Single-Piece Rate
- Soft Bounce
- Solo Mailing
- Sorting
- Source Codes
- Source Count
- Spam
- Split Test
- Statement Stuffer
- Step Up
- Stock Art
- Stock Formats
- Subscriber
- Tag
- Take-Ones
- Tape Density
- Tape Dump
- Tape Layout
- Tape Record
- Teaser
- Telemarketing
- Telemarketing Services
- Telemarketing Services Inbound
- Telephone Preference Service (DMA TPS)
- Telephone Service Representative (TSR)
- Telesales
- Terminal Dues
- Test
- Test Panel
- Test Tape
- Thermal Dye Sublimation
- Tie-in
- Till Forbid
- Tip-on
- Title Addressing
- Token
- Tokens
- Traffic Builder
- Trial Buyer
- Trial Subscriber
- Uncollectible
- Unit Of Sale
- Unit Record
- Universe
- Universe Count
- Update
- Variable Field
- Variable Imaging
- Variable Information
- Voice Response Unit (VRU)
- Web Browser
- Web Bugs
- Web Press
- White Mail
- World Wide Web
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